Toyota will recall over 650,000 Prius’ to repair a problem with the Prius cooling pumps. This is the second Toyota Prius recall in 2010. In February, Toyota recalled 397,000 Prius’ after reports of problems with the anti-lock braking system.
The Prius was taking a public relations bath even before this recall, as ‘against the grain” reports gained more steam about the big picture problems the Prius causes to the environment in spite of its fuel efficiency.
So we have a troubled car from a troubled automaker. Boy, Toyota must really be in trouble. Nope. Toyota’s profits are soaring. The George Castanza principle is in full bloom here. Toyota’s reputation as probably the best car manufacturer falls in the sewer and their profits soar. Go figure.